Aaron Trubic - Serial outside thinker, tangent-prone world explorer, award-winning instrumentalist, writer, producer, marketer and Proper Villain®.
Aaron Trubic's Bio:
MARKETING, MANAGEMENT & ADVERTISING
Aaron Trubic is a technologist specializing in online growth markets for luxury and lifestyle brands like Ralph Lauren, Luxottica, Ben Sherman, City Winery and Bruno Magli. For over 15 years, he’s educated the C-suite on how to capitalize on emerging technologies as an original innovator of programmatic marketing and one of the world’s first SEO experts.
Aaron’s unique combination of leadership and practical experience includes engagements outside of the typical ad agency model, including management consulting and multiple venture turnarounds. His warmth, curiosity, and open-minded approach to business challenges bring a rare and deeply human approach to highly technical disciplines.
Aaron draws from an almost depthless well of creativity when helping clients set marketing technology strategies and solve complex problems. His uncommon range of skill sets marry deep tech with marketing and advertising strategy and make him a sought-after advisor in a range of industries.
As an experienced studio and touring musician, recording engineer, producer, vocalist, cellist and writer, Aaron Trubic has proudly garnered numerous commercial recording credits spanning 20 years as well as tour performances worldwide.
Aaron is also a published writer on recording industry practices and the evolution of digital music. A proponent of new industry business models, Aaron has been a champion of independent artist’s rights in the digital age and has served as a direct consultant and advisor to artists and major & independent record labels.
As a songwriter and producer, Aaron has received national (charting top 10 Hot AC in major US markets) and international radio airplay, and can still be heard on networks like Fox Sports and VH1.
A bass player steeped in traditional blues and soul, Aaron has worked with many legends of classic American blues and roots music.
Aaron currently resides in Atlanta as both a touring (sometimes) and studio musician, working with artists, among them, local, regional, and national acts, and Grammy® winners.
Aaron Trubic's Experience:
Managing Partner at Proper Villains®
2015 - Present | New York, New York
Equity partner and head of the technology practice rooted in data & analytics, marketing strategy and management consulting. Proper Villains® is a boutique-scale, full-service advertising agency offering creative, PR, media, and technology services for luxury and lifestyle brands including Bruno Magli, Ben Sherman, Badgley Mischka & City Winery.
Musician at Aaron Trubic
1988 - Present | Atlanta, Georgia
Professional musician, recording engineer, producer, vocalist, cellist and writer (BMI), garnering commercial recording credits and tour performances spanning over 20 years, including numerous Grammy® artists and legends of American music.
Chief Operating Officer at HudsonWide Partners
2013 - 2015 | New York, New York
Founding partner, speciality digital marketing & advertising agency, working with companies like Luxottica and Quikr. Engagements also include media planning & buying, equity partnerships and venture turnarounds. Acquired by Leap LLC (Proper Villains) in 2015.
Aaron Trubic's Interests & Activities:
music, bass, cello, producer, engineer, marketing, advertising, social media